Rebrand for Near East’s Couscous line, which includes eight different products of various flavor profiles. My mission was to take the culture and heritage of couscous, pilafs, and other African rice and pastas and display that in our local grocery stores. With a distinct Algerian and Moroccan flare, my redesigned package and logo brings some color to a overly white and brown rice shelf. Also, couscous is technically a pasta, so that’s pretty cool I think.